Past Articles

As a loan officer, you know that building your online presence is crucial for attracting new clients and growing your business. Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram offer excellent opportunities to engage with potential clients and...

If you talk to any loan officer and ask them about their “To Do List”, I’d bet they would tell you exactly what’s on it! However, what loan officers ALSO NEED is a “To Don’t List” or things that we should STOP doing that waste time and cost money. Don’t work with...

1. Meet with an agent face-to-face. Email the 10 questions ahead of time so they have time to think about them before you meet. Then set up another meeting for the next 10 questions. Some of the answers require detailed explanations so you may want to consider...

Choose a client- a system that has never failed you in the past. You may have stopped using it. It may need to be tweaked for the new economy. But what was the one thing that you did that continued to bring in the business—regardless of the economy? Choose a real...

Category: First-Time Home Buyers Seminar Title: Do You Know Where You Are Going to Live when Your Lease Is Up? How to buy your first home. Outline/Marketing Angle: How to save thousands of dollars by choosing a little-known mortgage program — and still get a...

What you will learn: The profile of a baby boomer Why they buy and sell more homes than any generation How to market to baby boomers I get it—millennials are the next generation of home buyers. But according to the National Association of Realtors, baby boomers come...

Someday Never Now, I have met some phenomenal, almost superhuman time-management gurus, but what I have found is that most of the population simply cannot envision themselves as ever being as well organized, as calendar-savvy or even as THAT interested as these...

I’m sure there are more, but here is a short list of categories: First-time homebuyer Second-time homebuyer Real estate investors New construction Relocation Buyer-only representation Listings only Short sales Foreclosures Luxury homes Specific type of buyer –...

1. How I Solved a Problem. This is the type of content where you set yourself up as the expert. You helped someone solve a problem, got a client approved, and helped a real estate agent sell a home. This has a huge potential for people “sharing” your video or blog...