by KarenDeis | Dec 5, 2017 | Marketing Niche
Written By: Karen Deis, Publisher When I was in the mortgage biz, at first, I considered myself to be all things to all people. VA loans, I can do them. FHA loans, no sweat. Fannie and Freddie, piece of cake. I knew all the UW rules. However, it was like a fart in a...
by KarenDeis | Nov 20, 2017 | Marketing Niche
Written By: Karen Deis, Publisher One thing that I learned in talking with loan officers who are either paying for their own marketing or getting reimbursed by the company — is that if business is not coming in the door, they tend to “throw money at the problem,”...
by KarenDeis | Aug 5, 2017 | Marketing Niche
Written By: Karen Deis, Publisher So the refinance business is going away. You have a ton of clients who are pre-approved, but because of the lack of listing inventory, they are not able to find a home to buy. And, "Start calling on real estate agents" has again...
by KarenDeis | Jul 20, 2017 | Marketing Niche
Written By: Karen Deis, Publisher Why is everyone obsessed with marketing to millennials? Well, for one thing, they represent 34% of the home-buying market. But that doesn’t mean they can afford a buy a home—at least not just yet! While this may be a long-term pillar...
by KarenDeis | Sep 20, 2016 | Marketing Niche
Written By: Karen Deis, Publisher You've met with a couple buying their next home. You thought the meeting went well and that they would be breathlessly waiting at your office door the next morning with the signed 1003 and application fee in hand. They never show up!...
