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What we are talking about now.
Just like nature, a business has four seasons, spring, summer, fall, and winter. Some seasons in business can last a few months or even a few years, but the rotation of business cycles is unavoidable.
Networking is not simply exchanging information between two parties, it involves establishing relationships who over time can become your friends and your business allies. They may be able to help you further build your business or advance your career. Likewise, you would be able to also provide that assistance for them. A good network consists of both give and take.
Farming is a lead generation strategy in a targeted neighborhood designed to position you as the go to agent and lender. To do so you must consistently deliver value and demonstrate your expertise in the market.