Past Articles
Do you know what it takes to build your unique “mortgage branding” strategy?
What does it take to create a brand that’s irresistible, powerful and compelling so when people even hear the word “mortgage” they think of YOU? Truth: You cannot be all things to everyone. Brand building positions you as the go-to mortgage lender in your corner of...
Realtor® Done4U Article: There’s a Lot More to a Loan Officer than Interest Rates
I often get calls that start out by asking the same question: “What are your interest rates?” It reminds me of the time when a distant relative purchased a home. I quoted him an interest rate, and when I called to follow up to see if he wanted to set up a loan...
How Can I Make $1 Million Dollars Real Fast?
Contributed By: Cyndi Garza, is a leader, owner of multiple businesses, speaker, trainer, and executive coach. Cyndi's coaching career began when she joined a national mortgage firm to build a sales team in Michigan, which at the time was non-existent. She...
Client Done4U Article: 8 Ways to Keep Your Home Safe When You Travel
While you are on vacation, if have to attend a business meeting or make an emergency trip for family matters, one of the last things you need to worry about is your home. Here are some precautions you can take ahead of time. Ask your neighbors/friends to keep tabs on...
Video Script for Your Social Media Posts: Why Mortgage Insurance is Required on Most Types of Loans
The one thing that I know for sure is that your clients and real estate agents WANT to be educated about the mortgage loan process. I can assure you that that’s what you REALLY do as a loan officer – you “teach” your clients and real estate agents all day long. So, I...
Realtor® Done4U Article: Post-Closing Advice to Share with Your Home Buyers
I recently took a poll and asked several of my real estate buddies this question: “What is your advice to home buyers after they have purchased the home?” I wanted to share with you some of the answers, and would love to get an email back from you with what YOU...
Video Script for Your Social Media Posts: “The Inside Scoop About Appraisals”
Do you consider yourself a teacher? I can assure you that that’s what you REALLY do as a loan officer. You educate your clients and real estate agents all day long. So, I have created a video script that you can use to record. Post on your social media pages and...
How to Realign Your Brain to Work More Effectively from Home
One of the hardest things to do when I started to work from home was to concentrate, ACTUALLY CONCENTRATE, on WORK. What actually happened was in between work-related tasks – I thought about the washing that needed to be done. What was going to be for dinner. My...
Realtor® Done4U Article: Helping Your Homebuyers Write a “Letter to the Seller”
In a hot real estate market, where there can be 7 offers on one home, your home buyers need that competitive “edge,” especially those who have to compete with “cash” offers. However, presenting the homebuyer as a “person” and not just another “contract” appeals to the...