Past Articles

Take the Quiz:  How Optimistic Are You?

Take the Quiz: How Optimistic Are You?

What you will learn: Is your glass half empty or half full Share this quiz with co-workers and real estate agents. Some people see only storm clouds where others are able to spot silver linings. And your perspective can have a powerful influence on your well-being....

What If You Only Had $100 or Less to Spend on Marketing?

What If You Only Had $100 or Less to Spend on Marketing?

What you will learn: 11 Mortgage Marketing Ideas costing less than $100 9 Mortgage Marketing Ideas that are free Ideas that have been shared and used by other loan officers If you had only $100 to spend on a killer marketing strategy, how would you spend it? I posted...

Time to Reconsider Marketing to Baby Boomer Home Buyers

Time to Reconsider Marketing to Baby Boomer Home Buyers

What you will learn: The profile of a baby boomer Why they buy and sell more homes than any generation How to market to baby boomers Sure, I get it—millennials are the next generation of home buyers. But according to the National Association of Realtor, baby boomers...

What Do You Do When Your Business Slows Down?

What Do You Do When Your Business Slows Down?

It’s usually either boom or bust when you are in the mortgage business. You are either working from 6 am to midnight. Or you are wondering where your next loan will come from. So, here are 29 things to do if/when your business slows down: 1. Grow your email list 2....