Past Articles

Farming Your Neighborhood to Get Leads

Farming Your Neighborhood to Get Leads

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For more years than I can remember, real estate agents have been “farming” subdivisions and areas for leads and business.  So, what could mortgage loan originators learn from using the same concept?  The concept of farming involves “planting marketing seeds through...

Client Done4U Article: How to Keep Your Home Safe from Thieves

Client Done4U Article: How to Keep Your Home Safe from Thieves

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An all-new Client Done-4-U article! Ways to use the content: Use in email marketing – even if your company has its own CRM, you can copy and paste within the body of the email. Post an article on your social media pages (FB, LinkedIn, Instagram, Blog). Use as a video...

Do You Make These Marketing Mistakes?

Do You Make These Marketing Mistakes?

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Here’s the thing:  People don’t buy what they don’t understand. And marketing mortgage loans is one of the most confusing and difficult things to do for loan officers and mortgage companies out there.  I wanted to share with you some of the marketing mistakes I have...

Client Done4U – How to Get Rid of Your Excess Stuff

Client Done4U – How to Get Rid of Your Excess Stuff

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Here’s how you tell if you have too much “stuff”…                 You cannot fit one more piece of clothing in your closet.                 The rooms in your home have so much furniture that it’s difficult to walk around. Your cabinets are so jam-packed with food,...

What Do You Do for a Living?

What Do You Do for a Living?

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If someone asks you what you do for a living, what’s your answer? Do you say:  I’m a mortgage loan officer and work for XYZ Company.  Or do you say:  I’m in the mortgage business and help people get a loan?  If you reply any iteration of those statements, you are...