Past Articles
What is the Most Unusual Mortgage Questions That Anyone Has Asked You?
I took a Facebook poll recently … asking this question … “What is the most unusual mortgage question that anyone has asked you.” So, I wanted to share 45 of them with you—which I am sure your can relate to—and laugh your guts out.
How to Stand Out as a Mortgage Expert on Social Media: Do’s & Don’ts
Not Getting Followers to Comment on Your Social Media Posts? Read this article by Tammy Butler with the do’s and don’ts.
My Thoughts about Real Estate Companies Who Own Mortgage Companies: Keller Mortgage
Real estate companies or builders owning their own mortgage companies is not new. So what’s the difference between them and Keller Mortgage? Read my comments and how to change your marketing now!
9 Different Ways to Market One Piece of Content
Social media. (Facebook. LinkedIn. Instagram.) Internet. Websites. Blogs. Email marketing. Snail mail. Post cards. I could go on and on. Have you ever thought of using ALL of those platforms to market one piece of content? Why would you do that? Because each one of those platforms has different people who follow you. Read 9 ways to market the same content.
NAR Report – Home Buyers and Sellers Report – 2017
When you read this report, you will learn how buyers choose real estate agents. How they begin the process. Characteristics of home buyers and sellers. And mortgage financing trends. Share this with your real estate agents.
Have Your Pre-Approved Buyers Switched to Another Lender After Making an Offer?
Well, one loan officer decided to create an email and a document (that the buyer signs) to counter the problem of the pre-approved buyers switching lenders. Read the document, which can also be used as a script.
Client Articles Done4You – March/April 2018
Subscribers will find three articles in this issue. Email one article every other week and then download the written newsletter version and send in the mail, too (just in case you don’t have email addresses or the email goes into your client’s spam folder). Article...
Lumpy Mail – 7-Touch Strategy for Clients
Written By: Karen Deis, Publisher People are bombarded by both electronic and direct mail marketing. Most of it gets deleted or thrown away. In the age of CRM’s and social media, you may think this idea is corny, old fashioned or even unprofessional, but I can assure...
How to Target Real Estate Agents with a Lumpy Mail Campaign
Written By: Karen Deis, Publisher So, you have a “hit list” of real estate agents you’d like to meet with this year. You’ve called. Sent an email. Called again. Sent a Private Message on Facebook. Silence. Why not create a lumpy mail marketing campaign? (Since your...