Past Articles
Closing Gifts That Keep on Giving
Written By: Karen Deis, Publisher Everyone has an opinion about closing gifts. While many loan officers send closing gifts of cookies or fruit to the buyer’s place of employment or give a basket of goodies at closing, have you thought about gift ideas that keep on...
Open House Strategies That Have Worked For Me
Written By: Cola Galvin, Renovation Home Specialist, Union Mortgage, Virginia This isn’t a new idea, it’s not a lightning bolt idea, nor is it “rocket science,” but visiting an open house is a proven way to meet Realtors that you may not otherwise be able to meet. So,...
The Process of Making a Decision
Written By: Karen Deis, Publisher Good decisions don't ensure success – but bad ones almost always ensure failure. Sometimes you have to make split-second decision. Other times, your decisions are made based upon past experiences. But, there are times when a decision...
Realtor® Articles/Newsletter – May/June 2017
If you are looking for an easy way to email the done-4-you articles to your real estate agent database, check out ProAssistMarketing.com. The template can be personalized with your picture, logo and signature, but the cool part is that it keeps track of who opened...
What’s The Big Deal about Pricing Exceptions?
Written By: Tammy Butler, Editor, MortgageCurrentcy.com Some borrowers like to negotiate with you! If you don’t negotiate back, they do business with someone else. That is just the bottom line. So why does your company make it so hard to get a pricing exception and...
Getting Famous In Your Corner of the Mortgage World Starts with Branding
Written By: Karen Deis, Publisher Branding: The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated...
Client Articles/Newsletter – April/May 2017
Subscribers will find four articles in this issue. Email one article every other week and then download the written newsletter version and send in the mail, too (just in case you don’t have email addresses or the email goes into your client’s spam folder). Article...
9 Ways to Use a Net-Effective Payment/Interest Rate Chart to Get More Business
Written By: Karen Deis, Publisher Ever hear this question before? “What are your interest rates?” What if you knew how to answer that question much differently than your competitors by providing them with not only the current interest rate, but the net-effective...
10 Reasons Why You Don’t Get Referrals!
Written By: Victoria Fifield, Business Coach. For a complimentary, 1-hour strategy session, email [email protected]. The following is a list of what I call "flawed expectations" that are sure to cause mortgage loan officers to flinch and shake their heads,...