Are You Throwing Money at the Problem?

Written By: Karen Deis, Publisher I talk with a lot of loan officers every week. One of the questions that I usually ask is, what type of marketing are you doing? I get a list of marketing websites that they are paying for. A list of apps they are paying for. The name...
Women Can Be Your Toughest Customers

Women Can Be Your Toughest Customers

Written By: Karen Deis, Publisher You've met with a couple buying their next home. You thought the meeting went well and that they would be breathlessly waiting at your office door the next morning with the signed 1003 and application fee in hand. They never show up!...