by KarenDeis | Jul 7, 2020 | Branding, Business Planning
What does it take to create a brand that’s irresistible, powerful and compelling so when people even hear the word “mortgage” they think of YOU? Truth: You cannot be all things to everyone. Brand building positions you as the go-to mortgage lender in your corner of...
by KarenDeis | Jul 2, 2019 | Branding, Business Planning, Client Follow-up
What you will learn: 7 voicemail and/or automated text suggestions Does this voice message sound familiar? “I’m either on my phone or away from my desk, please leave a message.” “It’s Monday and I’ll be in meetings all day, please leave a message.” Or Text Message?...
by admin | Apr 16, 2019 | Branding, Customer Service, Personal Development
Here’s the thing: People don’t buy what they don’t understand. And marketing mortgage loans is one of the most confusing and difficult things to do for loan officers and mortgage companies out there. I wanted to share with you some of the marketing mistakes I have...
by admin | Dec 4, 2018 | Branding, Personal Development, Sales Skills
Written By: Coach Victoria Fifield, Owner & Head Business Coach of I CAN Coaching Company and Creative Administrator of her FREE help Facebook Fan Page, "Free Business Coaching Tips, Tools & Resources for Mortgage Professionals." Visit her website:...
by KarenDeis | Apr 20, 2017 | Branding
Written By: Karen Deis, Publisher Branding: The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated...
by KarenDeis | May 5, 2016 | Branding
Written By: Karen Deis, Publisher Very few business cards or marketing materials have an effective message that describes a business clearly. If a prospective client views a business card as unprofessional or confusing, they simply will not do business with you. A ton...
