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Navigating Social Media as a Mortgage and Real Estate Professional

Navigating Social Media as a Mortgage and Real Estate Professional

by Cyndi Garza | Jul 13, 2023 | Selling Techniques, Working with Realtors®, Working with the Competitor

A Q&A with TMF Marketing Firm Whether you're a seasoned professional or just starting in the industry, navigating social media can be a challenge. But it's an undeniable fact that these platforms hold immense potential for branding, lead generation, and customer...
Why Is It Important To Brand Yourself As A Loan Officer?

Why Is It Important To Brand Yourself As A Loan Officer?

by Cyndi Garza | Jun 27, 2023 | Selling Techniques, Working with Realtors®, Working with the Competitor

In today's competitive mortgage industry, establishing a strong personal brand is crucial for loan officers looking to stand out from the crowd and build a successful career. Your personal brand is the unique combination of your skills, experience, personality, and...
7 Things to Post About on Social Media as a Loan Officer

7 Things to Post About on Social Media as a Loan Officer

by Cyndi Garza | Jun 26, 2023 | Selling Techniques, Working with Realtors®, Working with the Competitor

As a loan officer, you know that building your online presence is crucial for attracting new clients and growing your business. Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram offer excellent opportunities to engage with potential clients and...
What Should Be on Your “To Don’t List”!

What Should Be on Your “To Don’t List”!

by Cyndi Garza | Jun 20, 2023 | Selling Techniques, Working with Realtors®, Working with the Competitor

If you talk to any loan officer and ask them about their “To Do List”, I’d bet they would tell you exactly what’s on it! However, what loan officers ALSO NEED is a “To Don’t List” or things that we should STOP doing that waste time and cost money. Don’t work with...
The E-Harmony Method of Interviewing Real Estate Agents

The E-Harmony Method of Interviewing Real Estate Agents

by Cyndi Garza | Jun 12, 2023 | Selling Techniques, Working with Realtors®, Working with the Competitor

1. Meet with an agent face-to-face. Email the 10 questions ahead of time so they have time to think about them before you meet. Then set up another meeting for the next 10 questions. Some of the answers require detailed explanations so you may want to consider...
Beware Of Shiny Objects!

Beware Of Shiny Objects!

by Cyndi Garza | Jun 6, 2023 | Selling Techniques, Working with Realtors®, Working with the Competitor

Choose a client- a system that has never failed you in the past. You may have stopped using it. It may need to be tweaked for the new economy. But what was the one thing that you did that continued to bring in the business—regardless of the economy? Choose a real...
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