Past Articles

Rate Becomes an Issue when Value is not Perceived

Rate Becomes an Issue when Value is not Perceived

Hello Loan Officers! Have you ever lost a deal over rate? Over price? Yes, I am sure you have. In fact, we all have.    Let me be honest with you. If you are losing deals over rate or price, it may not be due to your company’s rates — YOU may...

Learn the REV System and Increase REVenue! (Free Download)

Learn the REV System and Increase REVenue! (Free Download)

Hello Loan Officers! Today we are teaching you how to utilize the REV System -- a strategy to increase the value of the client experience so that you can stand out from the competition, close more sales, and increase your overall revenue. We encourage you to use this...

Successful People Always do This to Become Popular

Successful People Always do This to Become Popular

Alright Loan Officers, let’s talk about something that has become incredibly important over the last few years: your personal brand. I know many of you regularly promote the company you work for -- that is awesome and you should absolutely continue to do so -- but it...

Why Did You Lose That Deal?

Why Did You Lose That Deal?

Every month I would analyze my closings and pre-quals, but the most important analysis I did was to determine why I did not get the deal—or why I lost the deal during processing/closing.   Was it due to interest rates?  Closing costs?  Real estate agent issues?  No...