Past Articles
Learn the REV System and Increase REVenue! (Free Download)
Hello Loan Officers! Today we are teaching you how to utilize the REV System -- a strategy to increase the value of the client experience so that you can stand out from the competition, close more sales, and increase your overall revenue. We encourage you to use this...
Successful People Always do This to Become Popular
Alright Loan Officers, let’s talk about something that has become incredibly important over the last few years: your personal brand. I know many of you regularly promote the company you work for -- that is awesome and you should absolutely continue to do so -- but it...
Why Did You Lose That Deal?
Every month I would analyze my closings and pre-quals, but the most important analysis I did was to determine why I did not get the deal—or why I lost the deal during processing/closing. Was it due to interest rates? Closing costs? Real estate agent issues? No...
Why Real Estate Agents Need to Stop Advertising Mortgage Rates
Written by: Jillayne Schlicke is CEO of CE Forward, Inc. and the Executive Director of the National Association of Mortgage Fiduciaries. Real estate agents ought to consider best practices with regard to “advertising,” which can include posting about rates on social...
Realtor® Done4U Article: 5 Signs that You Are Micro-Managing Your Files
In the real estate business, attention to detail is hugely important. In fact, it can cost you and the company a lot of money (and maybe even your license) if you screw up. However, there is a point where micro-managing your files can also damage your productivity...
Client Done4U Article: What You Didn’t Learn in School – Six Tips from the Financial Experts!
Did you ever wish they had taught courses in personal money management in school? Oh, they probably touched on it in high school. Maybe a little bit in college—that is, if it was a course as part of your major! So, what we did was depend upon family, friends, and...
Is Being Disorganized Making You Crazy? 5-Week Plan
So, you’ve read all the articles about how to organize your life and why you should stay organized. However, this article covers a five-week plan for some of the simple things you can do to organize your mortgage business to make it easier for you to manage. Week #1 –...
Complimentary Access to the Mortgage Hive: Outline of Lessons Available for Loan Originators
What can newer originators expect to learn in The Mortgage Hive? Here are a few snippets of the lessons we provide in each of the core competencies mentioned above. Market Analysis Example Excerpts What Type of Business Can I Expect in My Market? [Excerpt] “Drive...
Realtor® Done4U Article: Story Selling – How to Sell Your Listings Using Stories!
Let’s face it, we all love stories. What’s more, stories can be used effectively to help sell your listings. So, have you considered telling the “story” of the home, instead of the property address, square feet and number of bedrooms? Let’s assume that you’ve...