Rate Becomes an Issue when Value is not Perceived

Hello Loan Officers! Have you ever lost a deal over rate? Over price? Yes, I am sure you have. In fact, we all have.    Let me be honest with you. If you are losing deals over rate or price, it may not be due to your company’s rates — YOU may be the problem!    The client called […]

This page is accessible to subscribers only - click here to sign up!